WHY FASHION FORECAST IS IMPORTANT?

1. It is impossible to ask all consumers what they will want to wear next season or year. Therefore designers and merchandisers must anticipate their wants and needs by being aware of what is going on in the world and anticipating how these events and conditions will affect fashion.

2.  Every executive, designer and merchandiser in the fashion industry must be involved with research and analysis. They continuously study the lifestyle of consumers, shop the market, and read trend and design reports, fashion magazines and new papaers in order to understand consumer and forecast what they might want to buy.

3. This research is absolutely necessary to make intelligent planning decisions regarding design, manufacturing, and sales.

4. Designers, merchandisers and buyers must learn to predict trends, which are new directions in fashion.

5. Fashion designers also follow fashion services, collection reports and trend books to study forecasts.

6. Textile and fashion designers use many different resources to anylize trends because they want their designs to fit into the mainstream of fashion.

A. Noting the life style of men, women, children who are their customers.

B. Researching sales statistics to establishing trends.

C. Evaluating the popular designer collection to find fashion colours, silhouettes, fabrication etc.

D. Observing street fashion and keeping up with current events, the art, the mood of the public.